The contest aims to tailor the project narrative to all potential audiences and target groups. The most relevant societal topics are resource-responsibility, innovation and energy efficiency, as these pertain to project’s fundamental concept.
Teams communicate how they have promoted the value of their project to the widest possible audience, from the most local to the most global. This includes all actions developed throughout the project’s development up to the Competition in Szentendre.
Teams describe the activities carried out during the project development phase, including a timetable and budget as well as media appearances at home and internationally. Social media actions increase the project’s visibility, while the project’s specificity contributes to energy-literacy and behavioural change.
The Communication Plan defines the goals, key messages, the project’s identity and corresponding values. A clear path toward specific target groups is considered key. A sponsorship Manual with engaging offers for partners is also a key component. The communication tools are meant to be unique and memorable, as well as consistent and accessible for potential audiences including children, teenagers, professionals, industry stakeholders and the general public.
The Communication & Social Awareness Contest seeks the finest qualities and applications of a strong project concept that drives underlying clear values. From the macro vision to the micro details in visual communications, from press releases, through multi-media campaigns to hands on visits with the public, the contest celebrates the Teams’ determination to spread the word on energy transition, lifestyle balance and the use of natural resources.
Expect to be amazed by stories told in the most creative ways. Decathletes will share their original vision and mission, sharing knowledge on the architectural concept, special installations, specific design features, house technologies and surprising innovations. From the initial house entrance through the house tour, visitors are greeted with first-hand testimonials from students in this singular experience of learning-by-building. Teams pay special attention for inclusive tours, including guests with disabilities.
